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Thursday, October 24 • 11:00am - 12:00pm
Marcella Bianco's "CATCH My Breath Youth E-Cigarette and JUUL Prevention Program" in Conference 1

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Description: In this session, participants will learn about how to implement the free e-cigarette and JUUL prevention education program CATCH My Breath in their schools. As you know, E-cigarette and JUUL use has grown dramatically in recent months to become the most commonly used tobacco product by middle and high school students. Most e-cigarettes and ALL JUULs contain nicotine, a highly addictive substance that can harm adolescent brain development and has been associated with health and behavior problems.

CATCH My Breath Youth E-Cigarette Prevention Program (CMB) includes a best-practices based curriculum for middle and high schools. Created by researchers at the University of Texas School of Public Health, CMB is based on a Social Cognitive Theory model of prevention and aligns with National Health Education Standards.

The 4-lesson program uses peer facilitators to guide classroom activities that increase students’ knowledge, motivations to abstain from e-cigarettes including JUUL and build skills for resisting peer and media influences. The Program is being offered for free thanks to CVS Health as part of their Be The First Campaign.

Thursday October 24, 2019 11:00am - 12:00pm EDT
Conference 1